Cookie Policy
Effective Date: August 2026 · Last Updated: August 25, 2026
1. Introduction
Welcome to Crestline Equipment, a registered assumed name of Malaya Design LLC, a Texas limited liability company ("we," "our," or "us"). We use cookies and similar tracking technologies on our website www.crestlineequipment.com (the "Website") to enable core functionality, improve your shopping experience, and deliver relevant advertising.
This Cookie Policy explains what cookies are, how we use them, the third-party services that set cookies on our Site, and your choices regarding cookies. By continuing to use our Website, you consent to the use of cookies as described in this policy. You may withdraw consent at any time by following the opt-out instructions in Section 7.
2. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. They allow the website to recognize your device, store your preferences, track how you interact with the site, and enable certain features. Cookies may be set by us ("first-party cookies") or by third-party services we use ("third-party cookies").
We also use similar technologies, including pixels and tags, which function in the same way and are covered by this policy.
3. Types of Cookies We Use
Essential / Strictly Necessary Cookies: Required for the Website to function. They enable core features like shopping cart management, checkout processing, security, and storing your cookie preferences. These cookies cannot be disabled without impairing core functionality.
Analytics and Performance Cookies: Collect information about how visitors use our Website. We use Google Analytics for this purpose. See Section 5.
Marketing and Advertising Cookies: Used to deliver advertisements relevant to you and your interests, and to measure campaign performance. We use Google Ads, Google Remarketing, and the Meta (Facebook) Pixel for this purpose. See Section 5.
Cookies in each category may be session cookies, which expire when you close your browser, or persistent cookies, which remain on your device for a defined period or until you delete them.
4. First-Party Cookies We Set
Our Website is hosted on Shopify. The cookies below are typical of a Shopify-hosted store. Exact names and durations may vary as the platform updates.
| Cookie Name | Purpose | Type | Duration |
|---|---|---|---|
| shopify_* | Platform functionality, cart, session management | Essential | Varies |
| cart | Stores your shopping cart contents | Essential | Session / 2 weeks |
| _secure_session_id | Secure session identification | Essential | Session |
| cookie_consent | Stores your cookie consent preferences | Essential | 1 year |
| _shopify_y | Analytics, unique visitor tracking | Analytics | 1 year |
| _shopify_s | Analytics, session tracking | Analytics | 30 minutes |
5. Third-Party Cookies
We use the following third-party services that may set cookies on your device.
5a. Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC ("Google"), to understand how visitors interact with our Website. Google Analytics uses cookies to collect information such as:
- Pages visited and time spent on each page
- Referring website or search engine
- Browser type, device type, and operating system
- General geographic location by country or region, not precise location
- How users navigate through the Website
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes unique users by assigning a randomly generated client identifier | 2 years |
| ga[container_id] | Persists session state for Google Analytics 4 | 2 years |
| _gid | Distinguishes users, storing and updating a unique value for each page visited | 24 hours |
| _gat | Throttles request rate to Google Analytics | 1 minute |
| gac* | Contains campaign-related information, used when Google Ads is linked to Analytics | 90 days |
You can opt out of Google Analytics tracking at any time by installing the Google Analytics Opt-out Browser Add-on. For more information, visit https://policies.google.com/technologies/partner-sites.
5b. Google Ads
We use Google Ads to advertise our products and services. Google Ads uses cookies to track conversions and to measure the effectiveness of our advertising campaigns.
| Cookie Name | Purpose | Duration |
|---|---|---|
| IDE | Used by Google DoubleClick to register and report actions after viewing or clicking an ad | 1 to 2 years |
| _gcl_au | Used to test advertisement efficiency and store conversion tracking data | 90 days |
| _gcl_aw | Stores the Google Click ID (gclid) for conversion measurement | 90 days |
To opt out of Google Ads personalization, visit https://optout.google.com/ or https://adssettings.google.com/.
5c. Google Remarketing
We use Google Remarketing, a feature of Google Ads, to show advertisements to people who have previously visited our Website. Remarketing cookies track:
- Pages you visited on our Website
- Products you viewed or added to cart
- Whether you completed a purchase
We do not use remarketing to collect personally identifiable information. To opt out of interest-based advertising from Google, visit Google's opt-out page, the Digital Advertising Alliance opt-out tool, or the Network Advertising Initiative opt-out tool.
5d. Meta (Facebook) Pixel
We use the Meta Pixel, provided by Meta Platforms, Inc., to measure the effectiveness of our advertising on Facebook and Instagram and to show our ads to people who have visited our Website. The Pixel records actions such as page views, product views, add-to-cart events, and completed purchases.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _fbp | Identifies browsers for advertising and site analytics purposes | 90 days |
| _fbc | Stores the click identifier from a Meta ad that led to your visit | 90 days |
| fr | Set by Meta to deliver and measure advertising | 90 days |
You can manage advertising preferences in your Facebook or Instagram ad settings, and review Meta's privacy practices at https://www.facebook.com/privacy/policy.
5e. Klaviyo
We use Klaviyo to manage email and marketing communications. Klaviyo sets cookies to associate your browsing activity with your subscriber profile and to measure the performance of our emails.
| Cookie Name | Purpose | Duration |
|---|---|---|
| __kla_id | Identifies a visitor and links Website activity to a subscriber profile | 2 years |
5f. Platform Provider
Our Website is hosted on Shopify. The platform sets cookies to support functionality including payment processing, fraud prevention, checkout, and its own analytics. For more information, see Shopify's cookie policy.
6. How We Use Cookie Data
We use data collected via cookies to:
- Operate and maintain the Website
- Process orders and manage checkout
- Understand how visitors use the Website
- Measure the effectiveness of our advertising campaigns
- Serve relevant advertisements to you on other websites and platforms
- Detect and prevent fraud and security threats
- Remember your preferences
We do not sell cookie data for money. Our use of advertising and remarketing cookies and pixels may qualify as "sharing" for cross-context behavioral advertising, or as a "sale" under the broad definitions used in some state privacy laws, even though no money changes hands. You may opt out using the methods in Sections 5 and 7.
Cookie data shared with Google is governed by Google's Privacy Policy at https://policies.google.com/privacy.
7. Managing Cookies and Your Choices
Browser Settings: You can manage, block, or delete cookies through your browser settings in Google Chrome, Mozilla Firefox, Apple Safari, or Microsoft Edge. Disabling essential cookies may prevent you from adding items to your cart or completing checkout.
Universal Opt-Out Signals: We recognize the Global Privacy Control (GPC) signal. Where your browser transmits a GPC signal, we treat it as a request to opt out of targeted advertising and of the sale or sharing of your personal data.
Google-Specific Opt-Outs:
- Google Analytics: install the Google Analytics Opt-out Add-on
- Google Ads and Remarketing: optout.google.com or Google Ad Settings
Meta: manage ad preferences in your Facebook or Instagram account settings.
Interest-Based Ads, Industry-Wide: AboutAds.info opt-out tool or NAI opt-out tool.
Email Marketing: unsubscribe using the link in any marketing email, or contact admin@crestlineequipment.com.
8. State Privacy Rights
California Residents (CCPA/CPRA): You have the right to know what personal information we collect, the right to opt out of the sale or sharing of personal information (our use of advertising and remarketing cookies may constitute sharing under California law), the right to limit the use of sensitive personal information, and the right to non-discrimination. To submit a "Do Not Sell or Share My Personal Information" request, contact us at admin@crestlineequipment.com or enable a Global Privacy Control signal in your browser.
Texas Residents: Under the Texas Data Privacy and Security Act, you may opt out of targeted advertising and of the sale of personal data. Submit requests to admin@crestlineequipment.com or enable a Global Privacy Control signal.
Other States: Residents of other states with comprehensive privacy laws may have similar rights. See our Privacy Policy, Section 6.
9. Do Not Track
Some browsers include a "Do Not Track" (DNT) feature. Our Website does not currently respond to DNT signals, because no uniform standard for DNT has been established. This is separate from the Global Privacy Control signal described in Section 7, which we do recognize.
10. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, applicable law, or our data practices. When we make material changes, we will update the "Last Updated" date at the top of this page.
11. Contact Us
Crestline Equipment
Legal Entity: Malaya Design LLC
Address: 5900 Balcones Drive, Suite 100, Austin, TX 78731, United States
Email: admin@crestlineequipment.com
Phone: 888-281-4748
Business Hours: Monday through Friday, 10:00 AM to 7:00 PM EST
Website: www.crestlineequipment.com